Indian Marketing Awards 2015 felicitates the best in the marketing fraternity and pick the brains of some of the finest minds in the business.
Media companies do not have a choice but to pass on part of the increase in input costs to the advertising sector and part of it to consumers, that is the readers. HT Media believes continued focus on cost productivity, expense control and then some amount of media inflation will have to be pursued as a strategy if margins are to be protected.
HT Media announced its second quarter FY12 results. Rajiv Verma, chief executive officer of the company expects sluggish ad environment to continue in the second half of FY12. Moreover, he told CNBC-TV18 in an interview that advertising appears stronger in vernacular markets than the metros.
Rajiv Verma, CEO, HT Media tells CNBC-TV18 in an exclusive interview that the company’s English and Hindi portfolios are doing well, but it may see a drop in advertising growth in the future.
In an interview with CNBC-TV18, Rajiv Verma, CEO, HT Media says, in Q4, earnings before interest, taxes, depreciation and amortization (EBITDA) margin was at 25%. For the year, he says, EBITDA margin was at 20%. “We hope to be able to maintain this kind of margin structure, if not improve by a percentage point or so,” he adds.
In an interview to CNBC-TV18, Rajiv Verma, CEO, HT Media of the company divulged that it has seen a growth of 25% in English business and 35% in the Hindi segment.