The pickup's initial launch in existing markets, including South Africa, ANZ, Africa MENA & SCA, is expected to mark the first step in strengthening and expanding Mahindra's presence
Tesla founder Elon Musk introduced the pickup truck in a 2019 reveal where the vehicle’s designer cracked the vehicle’s supposedly unbreakable ”armor glass” windows.
Tata Motors is India's largest commercial vehicle maker, but has so far lagged behind in the pickup truck segment (2.0-3.5 tonne), which has grown at 40% in the last three years. Tata Motors aims to make it big in the segment with the Xenon pickup.
Mahindra & Mahindra has halted development work on a pickup truck aimed at the U.S. market, the company said, following legal disputes and failure to win needed certification.