Jr NTR thanked the Delhi High Court on X for safeguarding his personality rights, calling the protective order crucial in the digital age to prevent misuse of his name and identity.
Shilpa Shetty has moved the Bombay High Court seeking urgent protection of her personality rights, becoming the latest Indian celebrity to take legal action against the unregulated and often exploitative use of their identity online.
Justice Arif S Doctor of the Bombay High Court prohibited AI firm Mayk Inc, online retailers Amazon and Flipkart, and YouTube from using Bhosle's voice, images, and persona without her permission.
Lawyer Pravin Anand from law firm Anand and Naik, appeared for Shroff and argued that he was seeking an order to restrain unauthorised use of his personality rights for commercial purposes.
The suit has been filed against various entities using his name, photographs, voice and word "Bhidu" without his consent.
Pravin Anand explains why celebrities want to protect their personality rights from unauthorised use; says court order creates a deterrent.
Bollywood actor Amitabh Bachchan has refrained anyone from using his name, voice and other personality traits without his permission. In this video, Moneycontrol talks to Ameet Naik of Anand and Naik, the law firm that represented the actor in the Delhi High Court on what personality rights the actor has protected and who can and cannot use Amitabh Bachchan's personality traits.