Nikita Rana

At Rs 300 crore, the Indian health snack market makes up just 5% of the entire snack market but that's not stopping giants like PepsiCo and Britannia from investing in the segment, reports CNBC-TV18's Nikita Rana.

Retail realities: How will FDI woo Indian farmers?

If farmers, can earn more, big businesses will get both know how and funds, consumers will get more choice at cheaper prices and kirana shops will survive, what are the arguments against opening up the retail sector to FDI.

Advertising on video sites: Is YouTube the king?

Video websites have emerged as a cheaper, yet effective way for advertisers to get their message across. But video websites differ on what platform they offer these brands. CNBC-TV18’s Pavni Mittal and Nikita Rana take a look at the diverging strategies.

Storyboard: Steve Job's journey as an ultimate icon

In India, Apple has an almost miniscule to non-existent presence. Nikita Rana of CNBC-TV18 speaks to some die-hard fans of the brand and the man who built it. For all marketers, Steve Jobs is the ultimate icon.

Storyboard: E-Commerce is picking up steam as we speak

E-Commerce sites like Flipkart, Myntra, Snapdeal and Quikr have been slowly doubling their marketing spends, registering a 54% year on year growth in ad volumes. This episode of Storyboard checks in on what exactly is fuelling the growth of these sites.

How are IPL team owners making their money this time?

Sluggish ticket sales and slow moving merchandise: How are IPL team owners making their money? All this and more on this episode of Storyboard.

Can only subscription revenue drive HD TV profitable?

High-Def is the in thing in television but its subscription and not advertising that will drive it, new ownership, senior level exists, there is a lot happening at Dentsu India, ASCI goes all out to promote creativity with a conscience.

Will dream cricket WC dim IPL's fortunes or fuel them?

The ICC Cricket World Cup was a dream run for Team India, cricket fans, ESPN Star Sports and all the advertisers who backed it with their brands. The question is will this help or hamper the prospects of the IPL that started on Friday?

After World Cup 2011, will IPL-4 sizzle or fizzle?

While most of India is still soaking in Saturday's humungous ICC cricket world cup victory, there's another cricket tournament waiting to entertain viewers in less than a week.

What's working for SAB TV these days?

SAB TV, the comedy channel, that Multi Screen Media brought from Shri Adhikari Brothers in 2005 has climbed from the number 9 slot to the number 4 slot.

Sponsors hope: India stays in World Cup final

Sponsors associated with the ICC Cricket World Cup are hoping and praying that the Indian team stays in the tournament till the very end. CNBC-TV18’s Nikita Rana reports that both advertisers and the ICC have taken steps to ensure that team India stays the course.

Cricket World Cup to rake in Rs 1200cr, ESPN betting big

Rs 1,200 crore: That's the minimum amount riding on the Cricket World Cup that begins on February 19. And, official broadcaster ESPN Start Sports is keen on making the most of cricket fever, CNBC-TV18's Sweta Sriram and Nikita Rana report.

Shopping at retail outlets cheaper than your local grocer

The aam-aadmi may be feeling the pinch of rising food prices but a study by Boston consulting group shows that food inflation in organized trade is 6-8% lower than in general trade, Nikita Rana reports.

World Cup or IPL: Where are advertisers putting money?

Storyboard

What happens to IPL's brand equity?

CNBC-TV18's Storyboard discusses brand equity of the new IPLseason, mobile number portability (MNP) and other regular features.