Increasing focus on B2C business, said Nawal Sharma, President & Head-Business Transformation at Kwality.
Dairy firm Kwality Ltd today said it has signed an agreement with Bank of Baroda for providing Rs 4,000 crore loans to the former's one lakh farmers from whom the company procures milk.
Delhi-based Kwality has six milk processing units in Uttar Pradesh, Haryana and Rajasthan. The company sells dairy products such as milk (bulk, pouched and tetra-packs), ghee, curd and skimmed milk powder.
The company currently earns 30 percent of its revenues from its B2C business. It aims to enhance the B2C share by launching around 15 value added products in the next 12 to 18 months.