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  • MTR Foods parent Orkla India eyeing $1 bn-plus IPO valuation; issue launch likely by November

    The MNC issue, purely an offer for sale, is likely to be launched by November depending on market conditions

  • ITC in talks to acquire MTR Foods, Eastern Condiments for $1.4 billion: Report

    ITC in talks to acquire MTR Foods, Eastern Condiments for $1.4 billion: Report

    The Norwegian company, which entered the Indian market by acquiring MTR in 2007 and Eastern in 2020, is yet to drop the IPO option entirely. If the private sale does not yield a favorable valuation, Orkla may proceed with the public listing.

  • Orkla is said to consider $400 million IPO of Indian business

    Orkla is said to consider $400 million IPO of Indian business

    The Oslo-based company is working with advisers on the potential share sale, the people said. It could seek a valuation of over $2 billion for the unit, one of the people said.

  • MTR forays into Rs 5 to Rs 10 mithai minis in Bengaluru

    MTR forays into Rs 5 to Rs 10 mithai minis in Bengaluru

    The packaged food company expects the festive season to reverse the consumption slowdown; International business to grow in the mid-teens in the next 3-5 years.

  • MTR @ 100 makes world's longest dosa at 123.03 feet, enters Guinness World Records™

    MTR @ 100 makes world's longest dosa at 123.03 feet, enters Guinness World Records™

    South Indian food brand MTR's 123.03-feet-long dosa was made by 75 chefs on a specially designed induction cook top at the company's Bommasandra Factory on March 16, 2024. MTR Pvt. Ltd. is a subsidiary of Norwegian conglomerate Orkla.

  • Stirring things up: FMCG firms plan to add a dash of spice

    Stirring things up: FMCG firms plan to add a dash of spice

    Fast-moving consumer goods companies such as ITC and Tata Consumer Products are trying to get a foothold in the country’s multi-crore spices segment. What makes the category a ‘tough nut to crack’ for FMCG players?

  • Decoding the Indian spice market | Shift from unbranded to branded spices won't be quick

    Decoding the Indian spice market | Shift from unbranded to branded spices won't be quick

    The fragmented Indian spice industry is worth Rs 80,000 crore and the branded market is valued at Rs 30,000 crore and estimated to grow at an annual pace of 10-15 percent.

  • Idli-dosa war: MTR takes on iD Fresh Food in latter’s own stronghold

    Idli-dosa war: MTR takes on iD Fresh Food in latter’s own stronghold

    MTR Foods, in 2021, introduced MTR Minute Fresh, a new range that includes wet idli and dosa batter, and launched an ad campaign targeting its competitor, iD Fresh Food.

  • Storyboard18 | MTR Foods fired the first salvo in the Battle of the Batters

    Storyboard18 | MTR Foods fired the first salvo in the Battle of the Batters

    MTR Foods, which entered the fresh idli and dosa batter segment, took a dig at existing products and brands in the market in its latest ads. Are we witnessing the opening of a new frontier in the Brand Wars?

  • Why is 2020 emerging as ‘spiciest’ year ever for Indian M&A?

    Why is 2020 emerging as ‘spiciest’ year ever for Indian M&A?

    For centuries, the spice trade has had a whiff of romance about it. In 2020, it also seems to be making good business sense, with plenty of lip-smacking deals.

  • MTR Foods sets up Rs 50 crore startup fund

    MTR Foods sets up Rs 50 crore startup fund

    MTR picked up 42 percent stake in the startup.

  • MTR Foods eyes Rs 1,000 crore revenue in CY17

    MTR Foods eyes Rs 1,000 crore revenue in CY17

    The Indian subsidiary of Norwegian conglomerate Orlka today launched here a new variant of its popular product Sambar Powder which is specifically designed for consumers with a spicier palate.

  • MTR Foods to invest Rs 200 cr in 3-5 yrs to scale up mfg

    MTR Foods to invest Rs 200 cr in 3-5 yrs to scale up mfg

    MTR Foods today said it will invest about Rs 200 crore in the next three to five years to scale up its manufacturing infrastructure.

  • Video: MTR to put its food portfolio online

    Video: MTR to put its food portfolio online

    Having been around in the Indian market for over 90 years, the company is now looking to woo the young urban customer with a presence on the e-retail channel.

  • MTR Foods eyes Rs 1,000 cr revenue by 2015

    MTR Foods eyes Rs 1,000 cr revenue by 2015

    Bangalore-based MTR Foods today said it is aiming for nearly three-fold jump in its revenues to Rs 1,000 crore in the next three years.

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