Mattel

Mattel misprints porn website link on its 'Wicked' dolls, thousands pulled from shelves

The error was flagged by concerned parents and social media users on X, who noted that instead of leading to details about 'Wicked', the link brings up a page restricted to audiences aged 18 and above.

Mattel introduces first blind Barbie with walking cane, braille packaging

In collaboration with the American Foundation for the Blind (AFB), Mattel has meticulously designed every aspect of the doll to represent individuals with blindness or low vision. The doll includes a red and white cane, functional sunglasses, and an eye gaze that mirrors the characteristics of many blind individuals.

Adobe and Mattel bring Firefly Generative AI features on Barbie's 65th anniversary

Adobe says that the Firefly Gen AI allows creatives to reach high-fidelity results faster, thus achieving earlier and stickier alignment.

Mattel wants to hire ‘chief UNO player’ to teach rules to fans. Salary is Rs 3.6 lakh per week

'Who wouldn’t want to spend their afternoons playing UNO -- and best of all, getting paid while doing it?' said Ray Adler, Mattel’s vice president and global head of games in Los Angeles.

Giant 3D Barbie ad in front of Dubai's Burj Khalifa has the Internet's attention. Watch

Since Barbie has not released in the United Arab Emirates (UAE) as yet, promotions are on full swing. The giant 3D Barbie ad in front of Dubai’s Burj Khalifa was proof. The clip showed a humongous Barbie doll in her trademark Mattel packaging.

See Pics: Global retailers cash in on Barbie movie craze

The vast range of products and brand tie-ups, many aimed at adults, are a bet on the nostalgia trip that Barbie represents for many who played with the doll as children.

Sizing up the toy market

At the annual American International Toy Fair in New York this week, analysts and retailers are scouring the floor for what could become the must-have holiday item this fall.