If you want to pamper your skin, saffron is your best friend. This golden spice, also known as kumkumadi, has amazing benefits for your skin health. It is packed with vitamins A, C, and B, and has antioxidant and anti-inflammatory effects that can help with various skin issues.
India is the second-largest producer of saffron in the world, well behind Iran. However, despite this, the variety grown in Kashmir commands a handsome premium over the Iranian produce.
With the launch of Grade 1, 100% pure Kashmiri saffron, the brand Himalayan is extending its existing product portfolio comprising of Natural Mineral water, Honey, and Fruit Spreads into this new category. Himalayan is directly sourcing the Grade 1 Kashmiri saffron, recognized for its purity and quality, from the picturesque valleys of Kashmir.
Scientific processing methods and stringent quality checks have improved the saffron hitting the markets, increasing returns for farmers and making Kashmir’s saffron globally competitive.
Saffron yields have been falling, say Kashmiri saffron growers. Add to that pressures from cheaper varieties of saffron from Iran and Internet shutdowns, and business is not as vibrant as before.
The department of Posts on Wednesday launched a 'Saffron Post' scheme that will deliver the famous Kashmiri saffron at the doorsteps of the customers anywhere in the world.