Genz

Bold colours like emerald green, mustard, fuchsia, and fiery orange dominate the Gen Z palette, reflecting their energy and optimism. Add to that an appetite for prints, metallic accents, and playful accessories, and you get a generation that’s redefining what festive dressing means in modern India

Gen Z and the gift economy: Practicality with a dash of sass

Gen Z has no patience for dusty showpieces and recycled candles. For them, the best gift is one that sparks a memory, sends a UPI ping, or makes it to Instagram.

74% of Gen Z play mobile games every week, 30% now prefer premium games powered by better chipsets: report

In fact, 3 out of 10 Gen Z users say they prefer premium games with better speed, smoother graphics, and an overalygl richer experience—even if it means spending a little more.

Canada: Trudeau announces Gen Z-friendly Budget with student welfare schemes, hike in capital gains tax on wealthy

Reports say that Liberal Party’s Trudeau is slipping behind his conservative rival Pierre Poilievre with a big chunk of the young voter base now supporting the latter

Ashwin Ramaswami: First Gen Z Indian-American running for US senator | Who is he?

Ashwin Ramaswami, a 24-year-old software engineer, is all set to be the first Gen Z Indian-American to enter into United States politics with his run for the Georgia state senate. Graduating from Stanford University in 2021, he has a background in software engineering, election security, technology law, and policy research. To know more about him, watch this video

Bridging the gap between Millennials & GenZ | Who holds the power of influencing today?

Decode the secrets of India’s booming content creator economy and learn the secrets of content creation of the GenZ era from the top experts. Watch Delshad Irani in conversation with Harshil Karia, Founder, Schbang, Zeel Patel, Cyberzeel, Content Creator, Ayush Shukla, Founder & CEO, Finnet Media, Rohit Raj, Founder and CEO, BB Ki Vines Production, Co-Founder, BB Ki Vines & Ganesh Prasad, Think School, Content Creator to know more!

How do Mumbai’s Youngsters Spend Their First Salary? | Ground Report | Expert Tips

Personal finance and investing has become a new trend among the youth. Social media and the internet have had a huge influence on their investment decisions. To know what goes in the minds of the youth in Mumbai, we went out on the ground! Watch the video to find out.

Metaverse Gaming Market Could Reach $280 Billion By 2025: Guardianlink CEO & Co-Founder| Crypto News

The metaverse gaming industry is taking the maximum screen time for GenZ and presents a vast opportunity for funding in this sector. What are the key trends in the NFT, Gaming and Metaverse industry? Why will the sector be the next big bait for the investors? How is the sector being evaluated? Manisha Gupta sits down with Ramkumar Subramaniam, CEO and Co-Founder of Guardianlink to answer all these and bring the latest in Crypto and Blockchain.

Myntra launches Gen Z-focused platform FWD, aims to acquire 10 million new customers in 2 years

To ensure discoverability during its initial days, Myntra FWD will be shown on the bottom navigation bar within the Myntra app. It is also available as a separate page on the platform

Welcome Hunch, a polls-only social network that values the opinion of GenZ

Co-founder and CEO of Hunch, Ish Goel spills the beans on what makes this pseudonymous, polls-only social network for the GenZ a cut above the rest.

We are way past the 'hook-up era': Dating trends during the pandemic

Appreciation for more safety features for everyone but especially the queer community, focus on connection and video calls prior to meets are some of the changes that dating apps recorded.

Employers watch out: Gen Z is here, aggressive and assertive

Members of this generation are challenging the norms that were once taken for granted, but they also find it easy to talk about it with psychologists and counsellors.