GST reforms, early access deals and a surge in Gen Z spending have turbocharged demand across categories, from smartphones to appliances.
Consumers are ignoring macroeconomic headwinds to splurge on luxury items across sectors, including clothing, jewellery, automotive and high-end real estate, during this festive season, data shows.
In 2020 and 2021, the overall retail sales for each of these two years was less than the average for preceding years respectively, the TANFAMA chief said
The traders' body that represents nearly 70 million traders, said the incredible Diwali 2021 sale ended the economic slowdown that had persisted for the last two years.
The mother of all online sales festivals in Europe and the Americas is expected to make a splash in the Indian market.
Watch Moneycontrol's Stanford Masters in conversation with Swaraj Baggonkar decoding what could be the reason behind the low growth and what lies ahead for the auto industry moving into the festive season.
In its showdown with Amazon’s Great Indian Sale, Flipkart will offer steep discounts on smartphones during its Diwali sale
My view is that Flipkart will be lucky if they can find an investor, which can out-invest Amazon. It could be Alibaba since winning India is as important to them as it is to Amazon.
During festive sales such as Diwali, Boxing Day or Single's Day, such fake sites lure buyers to phish information from their phones or computers.
The e-commerce major did not share any financial details, including the value of goods sold.
Snapdeal is spending Rs 200 crore on a 360-degree campaign in the run up to the Diwali festival.
Flipkart took a jibe at Amazon by saying the numbers didn‘t come by selling memberships or small ticket items such as ‘hing, churan or besan‘.
The number of new customers increased 5x over last Diwali with 70 percent of the customer acquisition coming in from tier II and tier III geographies.
Snapdeal was one of the most lambasted e-commerce site on social media followed by Flipkart, and its subsidiary Myntra after customers complained of artificial discounts and auto-cancellations.
Snapdeal, Flipkart and Amazon India lured the Indian online buyer with massive TV, print and outdoor campaigns this month.
Logistics companies are in focus after Amazon, Flipkart and Snapdeal kicked off their Diwali sales from October 1, reports CNBC-TV18's Priya Sheth. The stakes are high not just for logistics companies, but also the big two etailers. Amazon and Flipkart are fighting neck and neck to emerge the top etailer in India's ecommerce sector.
The online marketplace, which kicked off its sale earlier this month much like its rivals Flipkart and Amazon, said 70 percent of the orders came from its mobile website and app.
With over 70 percent of the orders coming through mobiles, Amit Agarwal, VP and country manager, Amazon India says this has been the greatest sale in the history of the company.
Consumers durables manufacturers are upbeat of about having good festive sales despite RBI's ban of interest free installment saying purchase of products through such programmes account for a only a small part of the overall offtake.