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The collaboration between the two entities aims to enhance the accessibility and convenience of financing options across Daimler India Commercial Vehicles' entire portfolio, according to a company release here said on Tuesday
The all-electric eCanter, which marks DICV’s foray into India’s light-duty truck segment, will be launched in the market within the next 6 to 12 months and will take on similar products offered by established players like Tata Motors and Ashok Leyland.
The company witnessed 39% growth in its sales in the domestic market at 25,930 units in 2023
In his new role, Venkateswaran will be responsible for driving domestic business growth, nurturing strategic partnerships, expanding the BharatBenz sales and service network among others, DICV said in a statement.
The new business initiative would refurbish and sell pre-owned BharatBenz trucks to customers.
Daimler India produces commercial vehicles under brand 'BharatBenz' at its facility in Oragadam about 45 km from here.
The company, which manufactures Bharat Benz trucks and buses, also said it has set a target of 100 per cent paper-free organisation by the end of 2023.
The company has rolled out 'Seven Statements for Sustainability’, a series of objectives, aimed at reducing the carbon footprint and protecting the local environment.
Jain comes with an experience of over 25 years in India, the US, and Germany in managing and leading all aspects of large manufacturing operations with P&L responsibility.
The new employees have been deployed across key function areas-engine and transmission, cab trim, quality management, cabin-in-white and paint shop.
Mercedes Benz has just completed two decades in India this year but the truck manufacturing division is just getting started. Daimler India commercial vehicles has entered its third year of operations and its Bharat Benz brand, has already become the third largest truck brand in the country.
CNBC-TV18's Farah Bookwala reports that the German truck-maker is aggressive on new launches and despite the deep-set weakness in the CV segment, it is still holding onto its no-discount policy.
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