Existing backers such as Flipkart co-founder Binny Bansal are expected to participate in the new round in which Curefit Healthcare Private Limited is expected to sell its remaining 2 percent stake and exit the company
This will include the ones who are opting for parenthood through natural birth, surrogacy, or adoption, regardless of their gender
Before setting up Curefit, Mukesh Bansal founded Myntra - which he later sold to Flipkart in 2014.
While the Shiprocket funding is part of a $200 million round which the company is raising, Curefit and Magicpin's are standalone equity rounds.
In August, Moneycontrol reported that Ankit Nagori was in talks to raise Rs 100 crore to build a house of food and cloud-kitchen brands.
Curefoods will acquire fast-growing online food brands, a large market after the advent of Swiggy and Zomato
The development comes soon after Tata Digital, a wholly owned subsidiary of Tata Sons, announced an investment of up to $75 million in CureFit Healthcare Private Limited, the parent of cult.fit.
The 1MG deal comes weeks after Tata Digital bought BigBasket and announced an investment in CureFit.
The company said that these decisions were taken to ensure long-term viability of the business.
Bengaluru-based CureFit says it is adding new users every second day, 2 lakh people attend sessions daily
The total size of the capital raise is still being discussed by the parties involved as talks are still at an early stage
The startup aims to create a healthcare platform for preventing illnesses which is currently non-existent in India, Bansal told CNBC-TV18‘s Adith Charlie