Creators

AI Audio Series is part of Pocket FM's broader AI creator suite that aims to help budding writers brainstorm, draft, and experiment faster, while accelerating story production.

'Why isn’t Instagram paying us?' Inside Adam Mosseri’s chat with Indian creators

During a recent visit to India, Instagram head Adam Mosseri fielded a range of questions from creators on topics including monetisation, growing their follower base and reach, retaining audience engagement, and the platform's potential to become a search engine for culture

Google, Adobe, Nvidia, others to help make young Indian creators future-ready, says Vaishnaw

Seven large companies are collaborating with the government to develop the Indian Institute of Creative Technology into a 'world-class institution' , I&B minister Ashwini Vaishnaw has said

Meta launches new AI-powered creator marketing tools to help brands boost sales

Brands will have access to Meta's creator discovery and content recommendation tools, as well as new creator insights for businesses in Instagram’s creator marketplace.

Instagram expands creator marketplace to 8 markets including India

Instagram's creator marketplace will help brands easily find relevant creators for paid collaborations or for partnership ads.

News junkies turn to TikTok to chart new paths in media

Many call themselves creators or influencers. They do not aspire to be traditional journalists. What unites these news creators is a desire to talk about their world in an authentic way.

Meta adds new tools to help content creators make money on Instagram

Users can soon support creators by buying their non-fungible tokens (NFTs) directly within Instagram, the company said.

Storyboard18 | Creators & influencers ride the NFT wave to create a new revenue stream

Creators in India are taking baby steps to explore opportunities that come with creating their own NFT. They are not just a monetization option but also create assets in terms of exclusive access and value adds for fans.

Storyboard18 | 'Want creators to become brands and not brands to become creators', Laurent Hulin, Jellysmack

Global creator company Jellysmack enters India. The firm plans to onboard close to 100 Indian influencers this year.

Glance bets big on live streaming, live commerce and more creator-related investments in the offing

With Glance looking to launch commerce soon, cracking the 'live' space is important, which it intends to do through Glance LIVE. The company has been piloting Glance LIVE for the last couple of months and is rolling out to its users in phases. Currently, it will be accessible to 50 million users and will be ramped up to the rest of the consumers in the next couple of months.

India Internet Day 2021 | Want to build a successful business as creator? Diversify

The last few years have seen the creator economy take off as the number of internet users in the country continues to increase. According to reports, India will have 900 million active internet users by 2025, up from 622 million in 2020.

India Internet Day 1: Creators need to own their audience to keep up growth momentum

On the first day of the TiE Delhi-NCR India Internet Day event on September 23, creators shared that while big tech has helped build community and the whole creator economy, it is a double-edged sword and why it is important to own one's audience.

Tokyo Olympics 2020 | Views of Japan, and its impact on the world

With the 2020 Tokyo Olympics coming to an end, a look at two new books on Japan’s influence and the ways in which we react to it.

Clubhouse expands its creator accelerator programme to India

The programme was first launched in the US in March and India is the second country where it was launched. The application is open on June 16, which will be reviewed on a rolling basis. The first window is closing at July 16, 2021.

Here are 5 signs that 'creator economy' has arrived in India

The creator economy is taking off and experts say one-person unicorns are not too far as influencers look to cash in on their huge following. From selling sandwiches, make-up lines to offering courses on building social media following, there is nothing that creators can't do.

Clubhouse launches accelerator programme for creators, India downloads reach 65,000

According to a report by app analytics platform App Annie, the company so far has 12.2 million downloads globally as of March 9 led by the US at 3.1 million. In India, there are about 65,000 downloads for the same period.

Storyboard in conversation with Mainardo de Nardis

OMD worldwide CEO, Mainardo de Nardis was in the country recently. He spoke with storyboard editor, Anant Rangaswami on his 5 year plan for the agency, harnessing big data for better consumer targeting and why creative agencies are no longer the sole creators of content.