The former Freshwork’s CRO had joined the firm as Global CEO back in 2021 to drive Clevertap’s international growth. The development coincides with US-based firm’s plans to domicile in India in a run-up to hit the public markets
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For digital-native businesses aiming to boost conversions with the aim of emotionally intelligent content, this will be a "game-changer" — driving increased visits, swipes, and spending, CleverTap said.
As part of the transaction, CDPQ will be invest around $75 million and join CleverTap’s Board of Directors upon closure of this funding round
CleverTap helps digital consumer brands to increase their customer retention and lifetime value
CleverTap founder Anand Jain talks to Moneycontrol's Anchal Pathak about how the mobile marketing platform helps growth teams from various brands understand their audiences
The company currently works with over 4000 clients such as HotStar, Sony, McDonalds and Cleartrip among others