PVR, in partnership with French exhibitor CGR Cinemas, launched India's first ICE theatre in Delhi. But what is ICE or the Immersive Cinema Experience? The first ICE theatre screens in Delhi-NCR—Promenade Mall, Vasant Kunj and PVR Ambience Mall, Gurugram—recorded over 70% occupancy for Avatar 2, the first Hollywood film to release in the country in ICE format. But how much does it cost and how will it affect your viewing experience? Joint MD of PVR Cinemas Sanjeev Bijli answers all your questions
“The Way of Water” is the sequel to James Cameron's 2009 extraterrestrial epic "Avatar".
Last week's releases - including 'Salaam Venky', directed by Revathi and starring Kajol and Aamir Khan - have failed. An Action Hero, with Ayushmann Khurrana in the lead has just crossed Rs 10 crore.
Avatar 2: Director James Cameron promised giant technological leaps forward from 'Avatar', whose main characters Jake Sully (Sam Worthington) and Neytiri (Zoe Saldana) now have a family.