Kukreja has over two decades of experience in leadership, strategy and investing roles across various sectors.
The new centres will open in Kalu Sarai, Dwarka, Lajpat Nagar, Janakpuri, Faridabad, Noida and Gurugram by this month end.
Jeetu Bhaiya, a character spun off by Netflix in its hit series on Kota, called Kota Factory, was inspired by Nitin Vijay. Vijay founded Motion Education, one of Kota’s most famous coaching centres, and he has a lot of advice and suggestions for IIT and medical aspirants.
The total number of IIT aspirants this year is expected to top 22 lakh. But, with only 16,000 seats available across India’s 23 IITs, competition for every seat is intense. And since Kota churns out a large number of successful IIT aspirants every year, demand for the town’s classes and teachers has jumped post the pandemic.
Kota holds significant importance for new-age edtech companies such as Unacademy, as it has been an offline education hub, especially for engineering and medical test preparations, for decades
More than 40 educators who had quit to join Unacademy were sent notices by Allen, asking them to appear before an internal committee to review the "breach of the agreement", sources have told Moneycontrol
As the pandemic recedes, competition between education companies in Kota is a lot more fierce than among the students as edtech startups look to hire teachers for their offline enterprises.
The company's move into the online space comes at a time when edtech firms such as Unacademy and Byju's are going the opposite way by launching physical centres as competition grows in the offline space
The investment in Allen comes at a time when the test prep market is in the thick of action, and traditional test prep brands are reshaping themselves through investments, mergers and acquisitions.