Mahindra Two Wheelers is all set to release its new TVC next week. Storyboard met the VP Marketing Sarosh Shetty and Founder and COO of Taproot India Agnello Dias on what the company hopes to achieve with this new campaign.
Storyboard visits the sets of the new commercial shoot for Mumbai Mirror. We met TapRoot India's Agnello Dias and Cannes award winning director Abhinay Deo to understand what the brand is trying to achieve with the new commercial.
Agnello Dias and Santosh Padhi are the hottest creative stars in the ad industry. So why did they choose to sell a majority stake in their start-up Taproot so early in the game?