Adobe

Adobe and YouTube have launched a dedicated Shorts creation hub inside Premiere mobile on iOS, offering exclusive templates, tools, and direct YouTube publishing for fast, trend-ready video production.

Adobe to buy software provider Semrush in $1.9 billion deal

Semrush designs and develops software that helps companies with search engine optimization, social media and digital advertising.

Adobe bets big on GenStudio, AI agents and agile marketing as enterprises move from ‘playground to production’

In a conversation with Moneycontrol, Varun Parmar, General Manager for Adobe GenStudio and Firefly for Enterprise, outlined how generative AI, workflow automation and “agile marketing” are reshaping the way brands operate.

Adobe Firefly update brings full-stack AI video creation with voice, music and editing tools

The new version can now generate videos, voiceovers, soundtracks and even help creators brainstorm ideas. Firefly, Adobe’s flagship generative AI platform, now integrates AI across nearly every stage of video and image production.

Adobe unveils AI Assistant for Photoshop to automate creative workflows

At its annual Adobe Max 2025 event, Adobe unveiled a new AI Assistant for Photoshop designed to simplify editing through conversational commands. The company also announced new generative tools for Photoshop, Premiere and Lightroom, plus fresh integrations with Google Gemini, Topaz Labs and others to enhance Creative Cloud’s AI capabilities.

Adobe launches LLM Optimizer for businesses: Key details

Adobe LLM Optimizer is available as a standalone application and integrates natively with Adobe Experience Manager Sites.

Adobe study reveals exponential increase in content demand, 96% marketers now using generative AI

Adobe has released a new research report this week, which has highlighted that 84% of Indian marketers expect content needs to grow more than fivefold by 2027. The report also reveals that social media and short-form video have emerged as the fastest-growing content formats, with marketers eager to tap into these formats to drive engagement and loyalty.

Adobe makes its very easy for Photoshop users to remove people or objects in photos 

Adobe has rolled out a fresh set of generative AI tools for Photoshop that simplify photo editing like never before.  Adobe’s new Harmonize AI tool automatically blends added objects with lighting, shadows, and tones to match the original photo.

Premier League partners with Adobe to bring AI-powered, fan-created content

This partnership brings together Adobe’s marketing, analytics, and creative tools—including Adobe Express, Firefly generative AI, and Real-Time Customer Data Platform—to help fans engage more deeply with their favourite clubs and players.

Adobe Firefly is now on iOS and Android: Here’s everything you can do with it

With the Firefly app, you can create images and videos just by typing out what you want to see. You can also edit photos by easily removing or adding objects.

India is in the midst of super growth for Adobe, says MD Prativa Mohapatra

Over one-third of Adobe’s innovations happen from India, including development and shipping of flagship products.

Adobe Photoshop is now available for Android users: All the details

While Photoshop has already been available for iPhone users, this is the first time Android users are getting hands-on access to a real version of the app — and it’s packed with creative possibilities.

Real value for customers is in interface, not in data or AI models: Adobe CEO Shantanu Narayen

In an interview with Moneycontrol, Narayen said it was really encouraging to hear PM Modi talk about the importance of responsibility. “At the end of the day, when you think about what creativity is, creative intellectual property is soft goods, which can be pirated," he said.

India’s next economic boom will not be in software but creativity: Adobe CEO Shantanu Narayen

'AI ke saath creativity': Narayen says the company will support Prime Minister Modi in making India the world's creativity capital

Google, Adobe, Nvidia, others to help make young Indian creators future-ready, says Vaishnaw

Seven large companies are collaborating with the government to develop the Indian Institute of Creative Technology into a 'world-class institution' , I&B minister Ashwini Vaishnaw has said

“We’re not there yet”: Adobe’s AI leader Hannah Elsakr on Artificial General Intelligence

Adobe’s Hannah Elsakr discusses Firefly’s rapid enterprise adoption, AI’s role in creativity, and why AGI isn’t around the corner yet.

DPDP Act an opportunity to drive ethical AI growth, says Adobe India MD Prativa Mohapatra

Adobe's India team has played a major role in developing Firefly, Adobe’s generative AI model for images, vectors, and video content, MD Prativa Mohapatra said

Creativity uniquely human trait, AI has power to amplify it: Adobe CEO Shantanu Narayen

Narayen said that the Firefly generative AI model has been high-quality datasets to ensure commercial safety

Adobe launches AI agents to automate customer interactions and marketing

The company is also collaborating with major companies including Amazon Web Services, Microsoft, IBM, and SAP—to integrate its AI agents with existing business tools.

Adobe Photoshop comes to iPhone, to launch on Android later

Adobe Photoshop has arrived on iOS.

Adobe announces new AI assistant with contract intelligence features: All the details

Adobe Acrobat’s artificial intelligence (AI) assistant is getting a new capability, making contracts simple for consumers and businesses to comprehend. This new feature, called Contract Intelligence, compares documents and spots the differences between them to verify the information.

Adobe unlocks real-time collaboration with Live Co-Editing in Photoshop: All the details

Adobe has introduced Live Co-Editing for Photoshop, which allows multiple creators to edit documents simultaneously on different devices. It enhances creative collaboration by allowing live content creation for teams, creators, and educators.

Adobe’s new AI tool will let you edit 10,000 images with a single click

Adobe known for its photo editing softwares, has launched a new AI tool called Firefly Bulk Create, which allows users to edit thousands of images with a single click

Adobe introduce AI-powered tool to remove reflections from photographs

Reflection Removal is available now in Camera Raw as a Technology Preview, to get feedback from the community, and will be coming soon to Lightroom.

Adobe launches Firefly AI video capabilities to select users, here's how to join waitlist

Adobe has started rolling out Firefly’s new generative AI-powered video capabilities to select users in beta. The rollout also marks the debut of Adobe’s first video AI tool that’s designed for safe commercial use.