Adidas

Nike vs Adidas: Shubman Gill vest at Edgbaston raises eyebrows

In addition to his purple patch with the bat, Shubman Gill gained notoriety for an off-field decision that generated a lot of debate.

Suhana Khan joins Adidas as brand ambassador, reimagines superstar sneakers for Gen Z

Suhana Khan has become the newest brand ambassador for Adidas. She joins the Adidas Originals campaign, showcasing the iconic Superstar sneakers.

Adidas warns of price hikes and stalled growth due to Trump’s new tariffs

Adidas has warned that US tariffs will raise sneaker prices and halted its growth outlook despite record Q1 profits, citing ongoing trade uncertainty.

Adidas and Ye settle all claims two years after stormy split

The Yeezy line accounted for about half of Adidas’s total profits before the split

Adidas comeback gains ground with widespread rise in sales

Earlier this month, Adidas raised its annual profit target for the third time, amid surging demand for its retro kicks

Why Adidas has dropped Bella Hadid from latest campaign and apologised. Full story

The controversy erupted when the Adidas campaign featuring Palestinian-American model Bella Hadid, intended to honour the Munich Olympics, inadvertently recalled the 1972 attack, where eleven Israeli athletes and coaches, along with a German police officer, were killed.

Adidas plans cheaper versions of popular shoes

Adidas will offer similar versions of the Samba and other shoes for $60 to $80, more affordable entry points than the $100 to $150 price tag for the main shoe lines

Adidas shares soar 8%, hitting their highest level in two years

Adidas Shares rose more than 8% on Wednesday, hitting their highest level in over two years after the German sportswear giant on Tuesday reported quarterly results above expectations and hiked its 2024 guidance on strong demand for its sneakers.

Nike needs a comeback. Adidas just wrote the playbook

Adidas CEO Bjorn Gulden offers a model for Nike’s tentative turnaround efforts: His decisions around emerging trends seem more akin to a fashion retailer’s instinct for best-sellers. Nike shifted from being organised around sports categories such as running or swimming to traditional departments such as women’s, men’s and children’s. It sharpened its focus on its digital business, selling directly to consumers. But by becoming a tech-and-luxury company, it dulled its product edge

Adidas releases $500 running shoe as fall marathon season starts

The Adizero Adios Pro Evo 1 is the German company’s lightest ever racing shoe, it said. Weighing 138 grams (4.9 ounces), it’s 40% lighter than Adidas’s most recent talked-about marathoning shoe, the Adizero Adios Pro 3. It’s also twice the price of that model.

Nike vs Adidas: Soccer World Cup sponsors gear up for England, Spain finale

Nike and Adidas accounted for the majority of the kits worn in the women's tournament, with 23 of the 32 team jerseys in the newly expanded field supplied by the two companies.

Bata in partnership talks with Adidas for Indian market

The talks are likely in advanced stage and final deal contours are in the works.