Adidas

In addition to his purple patch with the bat, Shubman Gill gained notoriety for an off-field decision that generated a lot of debate.

Suhana Khan joins Adidas as brand ambassador, reimagines superstar sneakers for Gen Z

Suhana Khan has become the newest brand ambassador for Adidas. She joins the Adidas Originals campaign, showcasing the iconic Superstar sneakers.

Adidas warns of price hikes and stalled growth due to Trump’s new tariffs

Adidas has warned that US tariffs will raise sneaker prices and halted its growth outlook despite record Q1 profits, citing ongoing trade uncertainty.

Adidas and Ye settle all claims two years after stormy split

The Yeezy line accounted for about half of Adidas’s total profits before the split

Adidas comeback gains ground with widespread rise in sales

Earlier this month, Adidas raised its annual profit target for the third time, amid surging demand for its retro kicks

Why Adidas has dropped Bella Hadid from latest campaign and apologised. Full story

The controversy erupted when the Adidas campaign featuring Palestinian-American model Bella Hadid, intended to honour the Munich Olympics, inadvertently recalled the 1972 attack, where eleven Israeli athletes and coaches, along with a German police officer, were killed.

Adidas plans cheaper versions of popular shoes

Adidas will offer similar versions of the Samba and other shoes for $60 to $80, more affordable entry points than the $100 to $150 price tag for the main shoe lines

Adidas shares soar 8%, hitting their highest level in two years

Adidas Shares rose more than 8% on Wednesday, hitting their highest level in over two years after the German sportswear giant on Tuesday reported quarterly results above expectations and hiked its 2024 guidance on strong demand for its sneakers.

Nike needs a comeback. Adidas just wrote the playbook

Adidas CEO Bjorn Gulden offers a model for Nike’s tentative turnaround efforts: His decisions around emerging trends seem more akin to a fashion retailer’s instinct for best-sellers. Nike shifted from being organised around sports categories such as running or swimming to traditional departments such as women’s, men’s and children’s. It sharpened its focus on its digital business, selling directly to consumers. But by becoming a tech-and-luxury company, it dulled its product edge

Adidas releases $500 running shoe as fall marathon season starts

The Adizero Adios Pro Evo 1 is the German company’s lightest ever racing shoe, it said. Weighing 138 grams (4.9 ounces), it’s 40% lighter than Adidas’s most recent talked-about marathoning shoe, the Adizero Adios Pro 3. It’s also twice the price of that model.

Nike vs Adidas: Soccer World Cup sponsors gear up for England, Spain finale

Nike and Adidas accounted for the majority of the kits worn in the women's tournament, with 23 of the 32 team jerseys in the newly expanded field supplied by the two companies.

Bata in partnership talks with Adidas for Indian market

The talks are likely in advanced stage and final deal contours are in the works.

Cricket: BCCI says Adidas to become new kit sponsor

Reports in local media earlier this year had said that a deal was close and BCCI secretary Jay Shah confirmed the move on Twitter without providing financial details or the length of the contract.

Nike, Adidas shoes maker Pou Chen to invest nearly $281 million in India

The Taiwanese footwear maker for brands like Nike, Adidas, New Balance, and Timberland manufactured and shipped over 272 million pairs of shoes in the financial year 2022 globally, up nearly 14% from a year earlier. It already has plants in Bangladesh, Cambodia, Myanmar, and Vietnam.

Adidas ends partnership with Beyonce

If confirmed, it would mark a second high-profile split between Adidas and a celebrity partner, after the German sportswear giant ended its collaboration with Kanye West over his antisemitic comments.

Adidas needs the last Yeezy shoe to drop

The German sportswear giant just revealed €700 million worth of bad news. New CEO Bjorn Gulden has to prove there are no more-ugly surprises

Adidas 2022 income drops, more losses seen after end of Kanye tie-up

Net income for last year was 254 million euros ($272 million), down from 1.49 billion in 2021, the figures showed.

Adidas loses 4-stripe trademark battle to Thom Browne

Adidas had sought nearly $8 million in damages and losses from Thom Browne and filed a lawsuit to stop the luxury brand from using a four-stripe pattern in its designs.

Adidas launches probe into misconduct allegations against Kanye West

Adidas said it initiated the probe after receiving an anonymous letter making several allegations against the musician, who now goes by Ye.

Kanye West showed explicit photos of Kim Kardashian to Adidas employees: Report

Kanye West has been accused of showing porn and explicit pictures of his former wife Kim Kardashian to employees at Adidas

Anand Mahindra introduces 'Ajitdas', 'brother' of Adidas shoe

The photo of the duplicate of an Adidas shoe, shared by Anand Mahindra, prompted many others to share similarly-sounding names of the duplicate versions of well-known brands.

FIFA World Cup 2022: Adidas releases brilliant 'Famous Five' Messi ad

What's better than one Lionel Messi? Adidas says five

Adidas appoints boss of rival Puma as CEO after Ye fallout

Gulden will replace Kasper Rorsted, Adidas' CEO since 2016, whose departure was announced in August.

Kanye West says he lost $2 billion in a day amid row over anti-Semitic comments

The American rapper is facing boycott from brands and production companies because of his offensive remarks.

Adidas ends partnership with Kanye West over antisemitic remarks

“Adidas does not tolerate antisemitism and any other sort of hate speech," the company said in a statement Tuesday.