Ad Campaign

The campaign connects Mandarin Oriental’s brand icon – the fan – with international celebrities, including 10 Oscar winners, who stay at the Group’s hotels, said a statement.

Here is how to design an ad campaign that speaks to a wide audience

SMEs don’t have the luxury of resources to launch targeted ad campaigns for different sets of consumers but there are some universal themes that they can work with

Storyboard18 | Battle for Bharat: Meesho launches campaign to bring small businesses online, as ecomm space heats up

The marketing push is in line with the company’s vision to enable 100 million small businesses to succeed online in India, says Meesho’s Laksminarayan Swaminathan.

Storyboard18 | Battle for Bharat: Snapdeal's new campaign taps into the aspiration of small town India

Soumyadip Chatterjee, director, brand marketing, Snapdeal: 80% of Snapdeal's transactions are coming from tier II cities and towns.

Storyboard | Instagram launches an ad blitz. Here’s why

Decoding the Facebook-owned brand Instagram’s latest ad campaign ‘We Are In The Making’ that’s conceptualized by DDB Mudra.

Storyboard | redBus gets a post-pandemic boost from smaller cities and towns

redBus says it has seen an 80% recovery in bookings even though its core target group - salaried individuals - continues to work from home.

Storyboard | IPL and T20 World Cup are the starters this festive season

How brands and ad agencies plan to light up the ‘golden quarter’, and where the IPL and T20 World Cup fit in these plans.

Rohit Sharma bats for sustainable fashion

Sharma, a contender for India’s T20 captaincy, joined a virtual press conference to launch Adidas’ latest ‘Impossible is Nothing’ campaign.

Storyboard | Practo gets a new 'friend' in Rahul Dravid. Here’s why

In an exclusive chat with Storyboard, Srikanth Pinninti, executive vice-president – marketing, shares the telehealth company’s goals for the new campaign as it expands into the secondary care market.

Storyboard | Cred is back with Neeraj Chopra starring in its IPL campaign

The latest ad takes a dig at the excitement of "Indians around Neeraj Chopra"

Myntra's announces arrival of End of Reason Sale ad campaign

Myntra's Latest Ad Campaign Announces the Arrival of its Flagship Sale - 'End of Reason Sale'

Cigna TTK Gives You More in Illness & Wellness, Says Company`s New Campaign

Cigna TTK Health Insurance, a joint venture between U.S. based global ...

Has TaMo scored a goal with Messi's #madeofgreat campaign?

Lionel Messi's appointment as brand ambassador comes at a time when the company stands at crossroads.

Nestle, ITC execs spar over latter's 'safe noodles' ad

Recent ads by ITC's Sunfeat YIPPee! Noodles, depicting the instant-noodles snack as 'safe' and having cleared regulatory permissions seem to have unnerved Nestle a bit, whose Maggi noodles recently ran into a problem with the foods regulator.

Quest to change with times ushers brand battle: Hindu v TOI

Following its recent restructuring, South India's iconic newspaper The Hindu now seems to be shedding its conservative image. In fact, going by it's new ad campaign, The Hindu is taking definite steps to stay ‘ahead of the Times’ reports CNBC-TV18’s Swathi Narayanan.