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Quest to change with times ushers brand battle: Hindu v TOI

Following its recent restructuring, South India's iconic newspaper The Hindu now seems to be shedding its conservative image. In fact, going by it's new ad campaign, The Hindu is taking definite steps to stay ‘ahead of the Times’ reports CNBC-TV18’s Swathi Narayanan.

first published: Jan 30, 2012 10:10 pm

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