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HomeNewstechnology

Apple rolls out new MacBook Pro, iMac and M3 chip family at online event

The new computers and the M3, M3 Pro and M3 Max chips were unveiled at an online event. The 14-inch MacBook Pro laptop will start at $1,599 and a 16-inch version starts at $2,499. The new iMac desktop with the M3 family of chips starts at $1,299.

Moneycontrol News | October 31, 2023 / 15:19 IST
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Apple today announced M3, M3 Pro, and M3 Max, three chips featuring groundbreaking technologies that deliver dramatically increased performance and unleash new capabilities for Mac.
Apple has announced M3, M3 Pro, and M3 Max, three chips featuring groundbreaking technologies that deliver dramatically increased performance and unleash new capabilities for Mac.
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These are the first personal computer chips built using the industry-leading 3-nanometer process technology, allowing more transistors to be packed into a smaller space and improving speed and efficiency.
These are the first personal computer chips built using the industry-leading 3-nanometer process technology, allowing more transistors to be packed into a smaller space and improving speed and efficiency.
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The new computers, and the M3, M3 Pro, and M3 Max chips were unveiled at the company's online event. The 14-inch MacBook Pro laptop will start at $1,599 and a 16-inch version starts at $2,499. The new iMac desktop with the M3 family of chips starts at $1,299.
The new computers, and the M3, M3 Pro, and M3 Max chips were unveiled at the company's online event. The 14-inch MacBook Pro laptop will start at $1,599 and a 16-inch version starts at $2,499. The new iMac desktop with the M3 family of chips starts at $1,299.
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Apple's market shakeup has stoked Qualcomm to ramp up its efforts to produce Arm-based chips for Windows. Last week, it revealed plans to roll out a chip that is both faster and more energy-efficient than some Apple offerings. Reuters last week reported that Nvidia also plans to set foot into the PC market as early as 2025.
Apple's market shakeup has stoked Qualcomm to ramp up its efforts to produce Arm-based chips for Windows. Last week, it revealed plans to roll out a chip that is both faster and more energy-efficient than some Apple offerings. Reuters last week reported that Nvidia also plans to set foot into the PC market as early as 2025.
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Though Apple did not reveal the chipmaker, analysts believe it is Taiwan Semiconductor Manufacturing Co, which uses the same technology to make chips for the top-end iPhone 15 models.
Though Apple did not reveal the chipmaker, analysts believe it is Taiwan Semiconductor Manufacturing Co, which uses the same technology to make chips for the top-end iPhone 15 models.
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“Apple silicon has completely redefined the Mac experience. Every aspect of its architecture is designed for performance and power efficiency,” said Johny Srouji, Apple’s senior vice president of Hardware Technologies. “With 3-nanometer technology, a next-generation GPU architecture, a higher-performance CPU, faster Neural Engine, and support for even more unified memory, M3, M3 Pro, and M3 Max are the most advanced chips ever built for a personal computer.”
“Apple silicon has completely redefined the Mac experience. Every aspect of its architecture is designed for performance and power efficiency,” said Johny Srouji, Apple’s senior vice president of Hardware Technologies. “With 3-nanometer technology, a next-generation GPU architecture, a higher-performance CPU, faster Neural Engine, and support for even more unified memory, M3, M3 Pro, and M3 Max are the most advanced chips ever built for a personal computer.”

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