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    HomeNewsOpinionWill a new pharmaceutical marketing code succeed where earlier attempts failed?

    Will a new pharmaceutical marketing code succeed where earlier attempts failed?

    The code’s voluntary nature and past experience does not inspire confidence in its implementation. Apart from companies, there is a dire need to regulate the other side of the table as well

    R Srinivasan
    March 15, 2024 / 10:49 IST
    When was the last time you heard a pharma association pull up a member for even serious violations of the law?
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