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Who will explain cricket to Masayoshi Son?

While a SoftBank or Blackstone might still demur to invest in a sport with an estimated viewing public of at least 1 billion, the days of an IPL team emerging as a unicorn aren’t far away

October 25, 2021 / 02:31 PM IST
Who will explain cricket to Masayoshi Son?

Chennai Superkings win 2021 IPL trophy by beating Kolkata Knigh Riders by 27 runs. (Image: IPL/BCCI)

Everyone from cosmetic sellers to online brokerages to pay later start-ups to fantasy game platforms is supping from the initial public offer (IPO) gravy train. Conspicuous by its absence from this broad list is a sunrise industry in India – cricket. That the game is big business in India is well known. While you and I might shed a tear or not at India’s loss to Pakistan for the first time in a World Cup match on October 24, broadcasters...

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