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    HomeNewsOpinionConsumer premiumisation is sweeping small town India

    Consumer premiumisation is sweeping small town India

    Patronising of premium brands has been most prevalent among millennials and Gen-Z. Women too have emerged as big customers. Premiumisation is proceeding in regions which have higher income levels like Punjab, Haryana (Gurugram), Chandigarh, Maharashtra and Rajasthan

    Subir Roy
    January 09, 2024 / 08:43 IST
    Consumer premiumisation is sweeping small town India

    Patronising of premium brands has been most prevalent among millennials and the gen-Z. Women too have emerged as big customers

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