Hitesh Sethia, MD & CEO of Jio Financial Services (JFS), on Tuesday outlined an ambitious roadmap to turn the company’s platform into an AI-driven, personalised financial hub for customers, speaking at the News18 Rising Bharat Summit.
Positioning the platform as a round-the-clock digital assistant, Sethia said, “Jio Finance is augmenting trust with an AI powered financial partner, which works 24 by 7 exclusively for you.”
He said JFS is not limiting itself to in-house offerings. “In addition to our in house products, we have tied up with well known finance brands to bring you the products best suited for people,” Sethia noted, signalling a marketplace model that integrates third-party financial products.
Highlighting the company’s focus on personalisation, he added, “We are also moving beyond a one size fit all approach where no two individuals with different financial profiles and needs will ever see the same home page.”
Sethia said artificial intelligence is being deployed not just behind the scenes but also on the user interface. “In addition to the AI that powers our background operations, we have embedded live financial agents directly on your home page,” he said. “We have also built a single secure command center for your entire financial life.”
On customer engagement, Sethia spoke about the company’s rewards strategy. “With Jio points, we have built a very, very unique rewards experience,” he said.
Looking ahead, the CEO announced two upcoming initiatives aimed at deepening customer relationships. “We will soon launch a very proprietary financial fitness score, which is much like your health checkup for your finances, assessing your spends, assessing your borrowing, assessing your protection levels and wealth creation and tax compliances,” he said.
He also revealed plans for a premium offering. “We will soon come out with an exclusive membership program where we pass on some cost savings to our members as value back on every transaction done,” Sethia added.
The announcements underline JFS’s strategy to blend technology, partnerships and rewards into what it describes as a comprehensive, AI-powered financial ecosystem for Indian consumers.
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