Travel surge sparks 50% jump in hospitality jobs: Indeed

The hospitality and tourism industry has noted a shift in the priorities of travellers in 2023 with factors like sustainability and hygiene coming to the forefront.

The tourism and hospitality industry saw a 50 percent surge in hiring between December 2022 and 2023, according to data by job portal Indeed. The quarterly blue-collar hiring tracker also revealed that blue-collar hiring in the industry witnessed an overall 8 percent increase.

As per Indeed’s data, hiring in the tourism industry peaked in October 2023 with a 61 percent rise as compared to December 2022. This can be attributed to multiple reasons such as October being a popular time for tourism owing to weather changes propagating hill station visits, festive season, and more.

Top cities that are leading the upsurge in hiring include Delhi NCR, Mumbai, Bengaluru, Pune, and Kochi. Delhi NCR accounted for 23 percent of the job postings, reaffirming its status as the historical and cultural hub of India, characterised by architectural marvels and culinary delights.

Following closely, Mumbai and Bengaluru contributed 5.19 percent and 6.78 percent, respectively, in terms of job postings. Often called the City of Dreams, Mumbai is a commercial capital demonstrating a diverse workforce and offering vital job prospects. Bangalore is known for its pleasant weather and its offerings such as temples, parks and museums. Overall, these cities take the lead in a variety of tourism-related industries by leveraging their distinct commercial, technological, and cultural advantages.

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Other cities including Pune (2.33 percent) and Kochi (2.41 percent) also contributed significantly to the increase. The hospitality and tourism industry has noted a shift in the priorities of travellers in 2023 with factors like sustainability and hygiene coming to the forefront. Travellers are now more specific about their itineraries and aim for reduction of energy consumption during their travel, by embracing nature and enjoying local experiences, Indeed said.

Automation has also entered certain areas where many are indulging in virtual reality tours and booking tickets via chatbots. The tourism sector is shaping as per these new patterns and job creation is taking place accordingly.

“As we approach National Tourism Day, we must recognise the favourable employment outlook and honour the vibrant spirit of exploration, cross-cultural exchange, and economic advancement owing to the increased hiring prospects. This rise across cities reflects their adaptability and the economic growth that the tourism sector brings to the workforce,” said Indeed’s Head of Sales, Sashi Kumar.

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