Oravel Stays Ltd, the parent company of hospitality chain OYO, has rebranded itself as PRISM, a corporate identity it said better reflects its expanded global portfolio and long-term vision.
The OYO brand will continue to operate as its flagship consumer-facing identity in the budget hospitality segment, the company announced on September 7.
Founded in 2012 by Ritesh Agarwal, OYO started as a budget hotel aggregator in India before scaling into a global travel-tech and hospitality group. Today, the company operates across 35+ countries, serving more than 100 million customers with offerings spanning hotels, vacation homes, extended stays, co-working spaces, and event venues.
The rebrand comes as OYO looks to position itself beyond budget accommodation, with brands like Sunday, Palette, and Townhouse in premium hospitality; Belvilla and DanCenter in vacation homes; Studio 6 in extended stay; and Innov8 and Weddingz.in in workspaces and celebration venues. In 2023, OYO acquired US-based G6 Hospitality, operator of Motel 6 and Studio 6, expanding its foothold in North America.
“The transition to PRISM marks the establishment of a future-ready corporate architecture designed to align our expanding portfolio with our long-term vision,” said Ritesh Agarwal, Founder & Group CEO. “PRISM is powered by a strong technology engine, deeper investment in data science and AI, and a commitment to helping our partners grow profitably while delighting customers worldwide.”
The company said the new identity is meant to unify its diversified offerings while emphasizing its technology backbone. Its AI-driven partner tools and pricing optimisation platforms, it claims, will continue to underpin growth and profitability for independent hotel operators on its network.
The name PRISM was selected through a global naming competition that drew over 6,000 submissions, the company said.
The rebrand marks the first major corporate identity shift for OYO since its founding, underscoring its intent to shed its image as a pure-play budget hotel aggregator and establish itself as a broader global hospitality and travel-tech platform.
This comes as the company is set to file its Draft Red Herring Prospectus (DRHP) in November with a valuation of $7-8 billion.
The renewed IPO push comes after OYO had previously filed and refiled its draft papers with the Securities and Exchange Board of India (SEBI) in 2021, seeking to raise Rs 8,430 crore through a public offering.The company finally withdrew those papers in May 2024.
The corporate rebrand comes at a pivotal moment for the group, as it gears up for a renewed IPO bid later this year, aiming to highlight its evolution from a budget hotel aggregator into a diversified global hospitality and travel-tech platform.
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