AstroTalk’s e-commerce arm posts Rs 140 crore revenue in FY25, scales to Rs 200 crore ARR

The expansion comes as Astrotalk’s core consultation business continues to scale.

Astrotalk Store, launched in November 2024, reported over Rs 140 crore in revenue in FY25 and is currently operating at an annualised run rate of more than Rs 200 crore, the company said, as the online astrology platform accelerates its push into ecommerce to diversify beyond consultations.

The vertical was incubated internally with an initial allocation of Rs 30 lakh to test demand for astrologer-recommended physical products. Following early traction, Astrotalk deployed a further Rs 40 crore to expand inventory, strengthen supply chains, invest in technology and marketing, and add new categories.The unit processed more than 1.6 million orders in 2025, reflecting early product–market fit, the company said.Astrotalk Store currently sells over 300 SKUs across categories such as rudrakshas, gemstones, bracelets, idols and ritual essentials, and plans to add more than 500 new products by FY27.

The company is targeting Rs 400–500 crore in annual recurring revenue from the ecommerce vertical by FY27.Repeat purchases account for about 24 percent of orders, while nearly half of future sales are expected to come from tier-2 and tier-3 cities, according to the company. The platform is now expanding into daily-use and repeat-consumption categories to lift average order values and increase customer retention.

The expansion comes as Astrotalk’s core consultation business continues to scale. The company crossed Rs 1,176 crore in revenue from operations in FY25, driven by growth in paid chat and voice consultations.Founded in 2017, Astrotalk operates an online marketplace of more than 20,000 astrologers and serves users across India and overseas markets including the US, UK, Canada, Australia and Southeast Asia.With ecommerce emerging as a second revenue engine, Astrotalk is positioning the store as a key contributor to margins and long-term revenue stability in India’s largely unorganised spiritual products market.