Mukesh Ambani builds on record cricket views with film, TV offerings

Billionaire Mukesh Ambani’s streaming service will add more than 100 films and TV series to its platform

Billionaire Mukesh Ambani’s streaming service will add more than 100 films and TV series to its platform, building on the popularity of its cricket broadcasts in its push to take on global giants like Walt Disney Co. and Netflix Inc. in the fast-growing Indian market.

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The expansion will coincide with JioCinema starting to charge for content, though the exact pricing strategy is still being finalized, media and content business President Jyoti Deshpande said in an interview.

New titles will be rolled out before the end of the Indian Premier League cricket next month, and viewers will still be able to watch matches for free until then, she said.

Also Read: JioCinema viewership reaches 2.2 crores during CSK run-chase against Rajasthan Royals

That includes rolling out films and series from thrillers and romance to biopics in languages including Hindi, Marathi, Bengali and Gujarati. It will also release new and original movies produced by Jio Studios like Bollywood star Shah Rukh Khan’s Dunki and Amitabh Bachchan’s Section 84. Jio Studios has recently announced a a multi year, multi film collaboration with SVF Entertainment for the Bengali market

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