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    Harley Davidson exits India: How should Eicher’s investors read the same?

    Harley exited world’s largest two-wheeler market. What is it that prompted the iconic brand to zoom out of the picture?

    Nitin Agrawal
    September 28, 2020 / 12:20 PM IST
    Harley Davidson exits India: How should Eicher’s investors read the same?

    American ultra-premium bike maker Harley Davidson (Harley) had to shut shop in India due to tepid demand and a bleak outlook. This is the fourth international automobile brand to exit the country after General Motors, MAN Trucks and UM Lohia. Harley’s departure also comes at a time when the world is grappling with a pandemic that has caused significant distress across economies. So what led to the exit? Harley exited world’s largest two-wheeler market, which witnessed sales of 17 million units...

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