Whirlpool India hits 52-week high following Surf Excel marketing deal with HUL

So far this year, shares of Whirlpool surged over 32 percent, as against 7 percent rise in the benchmark Nifty 50 index

Shares of Whirlpool of India surged up to 1.8 percent to touch fresh 52-week high of Rs 1,827 apeice on June 13 after it announced a new marketing alliance for Surf Excel in partnership with Hindustan Unilever.

So far this year, shares of Whirlpool surged over 32 percent, as against 7 percent rise in the benchmark Nifty 50 index. Earlier, Whirlpool hit fresh 52-week high of Rs 1,836 apiece on June 13, 2024.

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Whirlpool said that the two brands have collaborated to deliver superior cleaning performance and convenience to households. "The integration of innovative technologies from both brands will help in delivering superior fabric care, improving the daily laundry process, and resulting in an enhanced customer experience," they added in an exchange filing.

In a fresh campaign initiative, the collaboration also exhibited advanced technology of Whirlpool Top Load Washing Machines alongside the effective cleaning prowess of Surf Excel Matic Liquid Detergent, offering consumers a streamlined and efficient cleaning experience.

ALSO READ: Whirlpool India Q4 results: Net profit rises 24% to Rs 78 crore

"By bringing together advanced technologies, we aim to offer a superior solution for fabric care needs while also raising awareness about the importance of proper laundry practices. Our goal is to provide convenience and innovation to households across India, making laundry routines easier and more effective than ever before,” said Srinandan Sundaram, executive director, home care at Unilever.

In the March-ended quarter, Whirlpool clocked 24 percent on-year rise in consolidated net profit to Rs 79.5 crore, while revenue from operations rose 3.7 percent to Rs 1,734 crore.

However, the company's total expenses increased 2.1 percent YoY to Rs 1,660 crore in Q4FY24.

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