United Breweries Limited (UBL) will launch London Pilsner Strong Beer in the state of Odisha, effective from September 09, 2025. This launch expands the availability of London Pilsner, which is crafted with European hops and aged at sub-zero temperatures.
The current launch is focused on catering to the domestic market only.
According to the press release, with this launch, UBL brings its much-loved beer to Odisha, making international-quality beer affordable for consumers at just INR 160 per 650ml bottle.
Vikram Bahl, CMO, United Breweries Limited, said: “By launching London Pilsner in Odisha, we are celebrating the state's growing love for fine brews and recognizing its importance as a key market in India's beer landscape. With London Pilsner, a premium beer positioned at an accessible price point, we are confident that this innovation will help bring back the category growth.”
London Pilsner will be available across leading outlets in Odisha, marking it as the fourth market after Maharashtra, Karnataka, and Madhya Pradesh.
Bengaluru-headquartered United Breweries Limited, part of the HEINEKEN Company, is the largest beer manufacturer in India. The company produces and markets packaged drinking water and soda, internationally recognized beer, and non-alcoholic beverages. Its diverse product portfolio comprises brands such as Kingfisher Strong, Kingfisher Premium, Kingfisher Ultra, Kingfisher Ultra Max, Kingfisher Ultra Witbier, Kingfisher Storm, Heineken® Original Heineken® Silver, Amstel Grande, and Heineken® 0.0., Kingfisher Premium Packaged Drinking Water and Kingfisher Strong Power Soda.
The current launch is focused on catering to the domestic market only.
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