Bengaluru-based SaaS company Amagi Media Labs, which is backed by marquee investors like Premji Invest, Accel, and Norwest Venture, has filed Red Herring Prospectus for launching its initial share sale worth Rs 1,789 crore next week on January 13, at a valuation of over Rs 7,800 crore.
The price band for the offer has been fixed at Rs 343-361 per share.
Offer Structure
The company targets to raise Rs 816 crore via issuance of fresh shares, while existing shareholders will be selling up to 2.69 crore equity shares worth Rs 972.6 crore at the upper price band, as per the RHP filed with the Registrar of Companies on January 7.
The anchor book will be launched for a day on January 12, while the offer will remain open for the public till January 16. The IPO share allotment will be finalised by January 19.
Amagi Media Labs shares will be available for trading on the BSE and NSE effective January 21.
The 75 percent of the offer size has been reserved for qualified institutional buyers, 15 percent for non-institutional investors, and the remainder 10 percent shares for retail investors.
The company filed IPO papers with the capital markets regulator SEBI in July 2025, which subsequently were approved in November 2025.
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The IPO size has been reduced from Rs 2,254 crore planned earlier, which was a combination of fresh issuance of shares worth Rs 1,020 crore and an offer-for-sale of 3.41 crore equity shares.
Selling Shareholders
PI Opportunities Fund, Accel India, Trudy Holdings, Norwest Venture Partners, Rahul Garg, Rajat Garg, Kollengode Ramanathan Lakshminarayana, Prem Gupta, and Rajesh Ramaiah are the selling shareholders in offer-for-sale.
Promoters' shareholding in the company was 15.3 percent, and a 84.3 percent shares are owned by the public.
Azim Premji-owned PI Opportunities Fund is the largest shareholder with 26.55 percent stake in the software-as-a-service (SaaS) company that connects media companies to their audiences through cloud-native technology. This follows Accel (15.58 percent stake), Norwest Venture Partners (14.23 percent), and General Atlantic Singapore (8.33 percent).
Amagi Media Labs helps broadcasters, streaming platforms, and content owners create, manage, deliver, and monetize video channels. At each stage, it primarily uses cloud services from Amazon Web Services India (AWS) that supports creation, distribution, and monetization of video.
Objects
The company intends to spend Rs 550 crore of fresh issue proceeds for expenses towards technology and cloud infrastructure. And the remainder funds will be utilised for inorganic growth through unidentified acquisitions and general corporate purposes.
The offer-for-sale money will be received by selling shareholders.
Financial Performance
The profit in the first half of current financial year 2025-26 stood at Rs 6.47 crore against loss of Rs 66 crore in corresponding period of previous fiscal. Revenue during the same period grew by 34.6 percent to Rs 704.8 crore, from Rs 523.7 crore.
For the fiscal 2025, it has posted loss of Rs 68.7 crore, narrowing from loss of Rs 245 crore in previous year. Revenue from operations in the same period surged 32.2 percent to Rs 1,162.6 crore, from Rs 879.2 crore.
Competitors
Amagi Media Labs, a cloud-native SaaS provider offering end-to-end solutions across live production, content preparation, distribution, and monetization in the broadcasting and streaming ecosystem, does not have peers in listed space in India or abroad in the broadcasting and streaming ecosystem.
The merchant bankers managing the Amagi Media Labs IPO are Kotak Mahindra Capital Company, Citigroup Global Markets India, Goldman Sachs (India) Securities, IIFL Capital Services, and Avendus Capital.
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