Amagi Media Labs IPO GMP rises marginally as issue sees 13% subscription on Day 2

Amagi Media Labs IPO GMP rises.

The grey market premium (GMP) of Amagi Media Labs Ltd rose marginally on Thursday.

The issue was subscribed 13 percent on Day 2, with bids received for over 35 lakh shares against the 2.72 crore shares on offer, as per data available with the NSE, on Wednesday.

Earlier, the Bengaluru-based company had raised about Rs 805 crore from anchor investors.

According to platforms tracking the GMP, the company’s shares were commanding a premium of up to 9 percent in the grey market. Investorgain quoted a GMP of Rs 31, indicating a listing gain of about 8.59 percent, while IPO Watch pegged the premium at around 4.43 percent.

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The IPO will close on January 16. The price band has been fixed at Rs 343–361 per share, valuing the company at over Rs 7,800 crore at the upper end of the range.

The public issue comprises a fresh issue of shares worth Rs 816 crore and an offer for sale of 2.7 crore shares valued at Rs 972.6 crore at the upper price band, taking the total issue size to Rs 1,788.6 crore.

Out of the fresh issue, about Rs 550 crore will be used to strengthen the company’s technology and cloud infrastructure, fund inorganic growth through acquisitions and meet general corporate expenses.

The deployment of funds will be phased, with Rs 82 crore earmarked for FY26, Rs 359 crore for FY27 and Rs 108 crore for FY28.

Founded in 2008, Amagi is backed by investors such as Accel, Avataar Ventures, Norwest Venture Partners and Premji Invest.

The company works with over 45 per cent of the top 50 listed media and entertainment companies in India by revenue.

Amagi operates as a cloud-based SaaS platform that helps media companies deliver and monetise video content across smart TVs, smartphones and other digital platforms. It has three business segments — cloud modernisation, streaming unification, and monetisation and marketplace.

Amagi Media Labs IPO share allotment is expected by January 19, while share listing is scheduled on January 21.

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