IPL: BCCI confirms Vivo's exit as title sponsor for 2020 edition

The Board of Control for Cricket in India on August 6 issued a press release saying that Chinese handset major Vivo will not be associated with the Indian Premier League as the title sponsor for this year's edition.

The development confirms Moneycontrol's report that Vivo won't be associated with the tournament as the title sponsor for this year.

Vivo’s decision to pull out of IPL sponsorship deal for this year is expected to affect BCCI's sponsorship arrangements with other Chinese funded companies.

FMCG companies and telecom service providers are expected to lead the IPL title sponsorship bids.

Also Read: IPL franchises diffident about ending association with Chinese brands

Meanwhile, the IPl franchises have expressed reservations about a new entity coughing up the same amount as Vivo.

Also Read: BCCI may earn Rs 250-300 crore from new sponsor versus Rs 440 crore earlier

This year's IPL will be played in UAE from September 19 to November 10.