Quick home-services startup Pronto in talks to raise $25 million at $100 million valuation

Quick home-services startup Pronto in talks to raise $25 million at $100 million valuation

Quick home-services startup Pronto is in talks to raise around $25 million in a new funding round at a valuation of about $100 million, sources have told Moneycontrol, as investors continue to pour capital into the space.

The round is expected to see participation from new investor Epiq Capital, along with existing investors Glade Brook Capital, General Catalyst and Bain Capital participating to retain their stake in the startup, per sources. They said discussions are ongoing and the deal contours could change slightly.

Pronto’s fundraise comes weeks after its rival Snabbit announced a $30 million fundraise at a valuation of roughly $180 million as investors strengthen their conviction around the quick services space. The back-to-back fundraises in the space are reminiscent of what quick commerce companies, like Zepto, did a few months ago.

Pronto and Snabbit compete with Insta Help, an offering from Urban Company which went public earlier this year.

Pronto declined to comment on queries sent by Moneycontrol. GC, Glade Brook and Epiq Capital did not immediately reply to emails.

How will this round compare with Pronto’s previous funding?

If completed, the round would mark a significant step-up from Pronto’s earlier fundraises.

In August, it raised $11 million from General Catalyst, Glade Brook Capital and Bain Capital Ventures to expand across metros and strengthen its operational layer.

Earlier, it raised $2 million led by Bain Capital Ventures, which helped Pronto build its initial hub-and-spoke model and training infrastructure in Gurugram.

At the time of its Series A, Pronto was handling around 1,000–2,000 orders a day, Moneycontrol had reported. The company had positioned itself as a vertically integrated operator, managing worker sourcing, training and deployment in-house rather than operating as a pure marketplace.

Since then, scale has accelerated. Pronto now operates in seven cities and is processing around 6,000 orders a day, underscoring the pace at which instant home services are gaining traction in urban markets.

Why is instant home services capital-intensive?

Pronto’s expansion highlights the capital-intensive nature of the 10–15 minute home-services model. Companies need dense worker networks and reliable backend systems to deliver services in a narrow time band.

Unlike traditional home-services platforms, instant-fulfilment players operate with tighter constraints on routing, dispatch and worker availability, particularly as they expand beyond initial neighbourhood clusters. Maintaining service reliability while scaling across cities adds operational complexity in a business built around low-ticket, high-frequency transactions.

As a result, startups in the segment have prioritised investments in engineering and operations infrastructure early in their growth cycle.

Why are startups like Pronto and Snabbit moving to Bengaluru?

Pronto recently shifted its headquarters to Bengaluru, moving its technology, product and data-science teams to the city, while retaining customer support and certain operations functions in Gurugram.

The move mirrors a broader pattern. Moneycontrol has reported that rival Snabbit relocated its headquarters from Mumbai to Bengaluru’s Koramangala to strengthen its technology and leadership base.

Apart from Pronto, Snabbit and UC's Insta Help, another competitor, Pync, based in Bengaluru, is adding to the competitive intensity.

How competitive is the 10–15 minute home-services segment?

Investor interest in rapid home services has intensified over the past year, as companies demonstrate early traction and scaling potential.

The continous fundraises from Pronto and Snabbit and the subsequent valuation jumps have helped validate the category for growth-stage investors, while established players such as Urban Company have begun experimenting with faster-turnaround service offerings, further increasing pressure.

For Pronto, a potential $25-million round would provide capital to deepen its technology stack, expand into additional metros and invest further in training and retaining its workforce as competition across major cities intensifies.

What’s next for Pronto?

With operations now spanning seven cities and daily order volumes at around 6,000, Pronto is entering a phase where execution discipline would be critical.

As more companies consolidate their tech teams in Bengaluru and funds flow, the instant home-services market is expected to become more crowded and operationally demanding, with scale and reliability emerging as key differentiators.

Zepto's investors divided

Interestingly, several investors who backed Zepto have been divided between betting on Snabbit and Pronto.

While Glade Brook, GC, Neeraj Arora of GC and now Epiq Capital are backing Pronto to win the quick services race, the other and large investors -- like Nexus Venture Partners and Lightspeed -- are investing in Snabbit to become the market leader.