Dazzl raises $3.2 million in seed funding from Stellaris, to build quick commerce platform for beauty services

Dazzl co-founders Komal Solanki and Ashish Bajpai

Dazzl, an on-demand beauty and wellness services startup, has raised $3.2 million in a seed funding round led by Stellaris Venture Partners, as it looks to build a quick commerce-style platform for everyday beauty and wellness services.

The round marks Dazzl’s first institutional fundraise, the company said on January 13. The round  also saw participation from a group of founders and operators, including PRISM (formerly Oyo) founder and group CEO Ritesh Agarwal, former Oyo CXO Maninder Gulati Kluisz AI founder Abhinav Sinha, founder of Northpoint Capital Sameer Brij Verma, also a former managing director and partner at Nexus Venture Partners, and Shadowfax co-founder and CEO Abhishek Bansal.

What problem is Dazzl trying to solve?

Founded by Komal Solanki, an IIT-Delhi and Harvard Business School alum, and Ashish Bajpai, an IIT-Kanpur graduate, Dazzl is betting on a shift in urban consumer behaviour — from pre-scheduled beauty appointments to on-demand, at-home services delivered within minutes.

“What should be about looking and feeling your best has quietly turned into a chore for today’s urban consumer,” Solanki said. “Dazzl removes that friction entirely by delivering on-demand beauty and wellness services at home in under 10 minutes.”

Unlike traditional beauty platforms that largely cater to planned or occasional usage, Dazzl is positioning itself around high-frequency, everyday use cases such as last-minute blow-dries, head massages or impromptu pedicures.

How does Dazzl’s quick commerce-style model work?

Dazzl’s model is built around hyperlocal supply clustering, with trained professionals positioned close to demand centres. The company vertically owns supply, training and operations, allowing it to promise consistent service quality alongside 10-minute arrival times.

The fresh capital will be used to validate the model across select micro-markets in Bengaluru, build repeatable hyperlocal operations and go-to-market playbooks, and invest in core technology and training systems.

“Over the next 12 months, we plan to expand in Bengaluru and demonstrate strong consumer adoption and repeat usage across clusters,” said Bajpai, who is the co-founder and COO. “Our focus is on building a repeatable tech and operations playbook that enables disciplined replication across cities.”

Why did Stellaris invest in Dazzl?

Stellaris said the investment thesis is anchored in changing consumer expectations around speed and convenience, which have, so far, been more pronounced in product delivery than in services.

“Consumer behaviour has clearly shifted towards immediacy, and we believe this expectation is now extending from products to services,” said Naman Lahoty, partner at Stellaris Venture Partners. “Dazzl is building a fundamentally new operating model for beauty and wellness designed for everyday use, speed and reliability.”

How crowded is the beauty and wellness services market?

India’s beauty and wellness services market has seen multiple platforms over the years, most of which rely on scheduled bookings and fragmented supply. Dazzl says it is attempting to differentiate itself by applying a quick commerce lens to services — optimising for proximity, utilisation and repeat demand rather than one-off bookings.

The company plans to use Bengaluru as its proving ground before expanding to other cities nationally, once it demonstrates repeat usage, operational consistency and unit-level discipline.