Major FMCG players like ITC, Unilever, Dabur and Nivea are in talks with ONDC (Open Network for Digital Commerce), which is building technology to enable interoperability among e-commerce platforms, to join the network, according to sources familiar with developments.
The Indian open network for e-commerce is also exploring ways to build a system that will help the FMCG companies offer separate deals and price points to distributors, retailers and individual consumers.
“Discussions are on with Shopify also. If it comes on board, then all the sellers on Shopify will come on board automatically,” said an official working with ONDC.
Moneycontrol reached out to ITC, Unilever and Dabur for a confirmation, but didn’t get any response till the time of publishing. Nivea and Shopify could not be reached.