Shoppers Stop earmarks Rs 60 crore investment for tech push

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26 Aug, 2025 12:21

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To drive its strategy of becoming a seamless 'omni-channel' retail store by the end of 2016, Shoppers Stop has earmarked an investment of Rs 60 crore over the next three years to strengthen its technology.

The company will implement its omni-channel strategy in three phases, Govind Shrikhande, Managing Director of Shoppers Stop, told agency on the sidelines of a conference here. "In total, we will invest Rs 60 crore over the next three years," he added.

In the first phase, the company will focus on its departmental store format, Shoppers Stop, and will strengthen the online presence, offering better navigation and superior assortment, by the end of December.

The second phase is expected to start by January next year focusing on the company's other formats HomeStop, Crossword and HyperCIty, and is likely to be completed by Diwali. "By September next year, we expect our operations of the physical stores and the online stores to be seamlessly integrated," Shrikhande added.

The company is targeting up to 10 per cent of its sales to come from online in the next three years, he said. "Currently, online sales account for under 1 per cent of our sales. However, going forward, Shoppers Stop will open fewer physical stores to reorganise its operations, and given that given that there aren't many places on offer."

Over the past three years, the K Raheja Corp Group promoted retailer has opened only 36 new stores.

"However, in the next three years, we are likely to see only 18 new stores. So the speed at which we will add physical stores is reducing," Shrikhande said.

Shoppers Stop, which has 72 stores operational currently, will have about 90 outlets in the next three years across the country, and "omni-channel will give Shoppers Stop access to 8,000 pin codes across India," he said.

In all other formats, the company will open about 5-8 stores a year, he indicated. "So, across all formats we will open 10-12 store every year, while earlier the speed was 15-16 stores a year. This is because there are not that many places on offer," he said.

In the second phase of its omni-channel journey, the company plans to invest in warehouse management systems to strengthen supply chain, and subsequently in master data management, he added.