Jio Financial Services unveiled the JioFinance application on February 27, which will leverage agentic AI and neural networks to offer a hyper-personal and instant financial experience to users at the Rising Bharat Summit.
Speaking at the event, Hitesh Sethia, the chief executive at Jio Financial Services, said that the company will look to build trust with an artificial intelligence-powered financial partner which will work every day with customers.
The new JioFinance app will hold a marketplace offering a range of products, including home loans, loans against securities, personal loans, credit cards, and insurance, among others.
“We are moving beyond a 'one-size-fits-all' approach where no two individuals with different financial profiles and needs will ever see the same homepage,” he said.
He added that, alongside its in-house offerings, Jio Financial has partnered with well-known financial brands to provide customers with products which are best suited to their specific financial requirements. The app will look to provide tailored recommendations
Furthermore, an early access campaign called ‘Finsider’ will be launched, where members can get recommendations based on their financial needs, while they can earn ‘JioPoints’, which are redeemable against a catalogue of rewards.
Moreover, additional features such as autonomous execution and a financial fitness score will be offered through the app for customers to automate transactions and track their spendings respectively.
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