Bajaj Auto plans to achieve a monthly sales target of 10,000 units for Bajaj Triumphs, and envisions a production and sales surge in the third quarter of the current fiscal, aiming to reach 18,000 units, according to Rajiv Bajaj, CEO, Bajaj Auto.
In an interaction with CNBC TV-18 on November 22, Bajaj also announced that fresh products are lined up from December.
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Discussing Triumph further, the CEO mentioned that in addition to increasing capacity, the company must also focus on broadening its distribution network. "We inherited about 14 or 16 dealers from Triumph. I think we might have about 75 dealers now versus let us say 1,000 for Royal Enfield or 800 for Bajaj, so we still have a long way to go before we establish the required distribution footprint," he said.
In an earlier interview, Bajaj had said, "With Triumph we are offering affordable aspiration to customers. We are offering premium products, offering great value."
Speaking about being a global manufacturer, Bajaj said, "From being merely a producer to becoming a provider of a global brand, I think there is a growing sense of confidence, there is a growing sense of awareness."
Bajaj also mentioned that the company enjoys a strong presence in nearly 90 countries, and holds a leading position in several of these markets.
"In Africa for example, across the continent, one out of three motorcycles is a Bajaj motorcycle," he said.
Early this year, Bajaj Auto and British motorcycle brand Triumph jointly unveiled the Triumph Speed 400 and Scrambler 400 X motorcycles in India on July 5, as part of a 2017 deal between the companies.
Shares of Bajaj Auto were up almost 3 percent on November 23 at 11.56am, at Rs 5907.35 apiece.
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