Remember the time when a man’s grooming shelf held little more than shaving foam, aftershave and a bar of soap? Fast-forward to today, and the story has changed dramatically. Men are discovering that good skin isn’t about vanity. It is about feeling confident, looking fresh, and taking charge of their overall wellbeing.
For years, skincare was mistakenly thought it was only for women. But that old stereotype has finally cracked. Today, men want fuss-free, functional routines backed by science rather than marketing fluff. Anurag Mehrotra, Chairman, Fixderma, tells Moneycontrol, “Healthy, well-cared for skin is an extension of overall wellness and self-confidence… It’s the era of men being in charge of their skin care.” Plus, it doesn’t need to be complicated. A handful of smart ingredients can transform your skin without turning your day upside down.
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“Men want speed and efficiency—and skincare can deliver exactly that.” says Menrotra and shares a routine that actually works:
Morning: Cleanser → Vitamin C serum → Niacinamide moisturiser → Sunscreen
Evening: Cleanser → Salicylic acid (2–3 times a week) → Ceramide or Hyaluronic acid moisturiser
Disclaimer: This article only provides generic information. Don’t treat it as a substitute for qualified medical opinion. Always consult a specialist for specific diagnosis.
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