Ariana Grande and Cynthia Erivo's newest relationship label: The ‘non-demi-curious semi-binary’ term explained

The internet is buzzing about Ariana Grande and Cynthia Erivo’s affectionate friendship during the Wicked press tour (Image: arianagrande/ instagram)

The internet has developed a new fascination — and confusion — over Ariana Grande and Cynthia Erivo’s unusually affectionate dynamic during the Wicked: So Good promotional tour. The actresses, who portray Glinda and Elphaba, have displayed a warm, emotionally supportive bond off-screen, sparking endless online debates. Their chemistry has even inspired a bizarre term that has gone viral: “Non-Demi-Curious Semi-Binary.”

The phrase has captured widespread attention, yet most people are unsure what it even means. Social media posts have suggested that the Wicked co-stars are in a “non-demi-curious-semi-binary relationship,” though neither actor has addressed the rumour. Here’s the real story behind the viral label.

Where Did the Term Originate?

The speculation began when a satirical Facebook page—known for spoofing celebrity gossip—shared a fake quote attributed to Cynthia Erivo. In the fabricated line, Cynthia reportedly said: “It means we’re not actually a couple, but we’re curious about what that could mean.”

Despite the page’s history of parody, the post was widely misinterpreted, leading many users to believe the actresses were hinting at a new kind of relationship dynamic.

Adding to the frenzy, Ariana Grande has been visibly affectionate with Cynthia throughout their press appearances. She has already explained that her touchy behaviour is simply her way of expressing emotional support. On Amy Poehler’s Good Hang podcast, Ariana said, “I channel a lot of energy through my hands… I’m always holding a hand or squeezing something.”

What Does “Non-Demi-Curious Semi-Binary” Actually Mean?

In reality, the phrase is not recognised by LGBTQ+ organisations or communities. It’s a humorous blend of legitimate identity-related concepts—like demisexuality, demigender, and non-binary identity—stitched together into a label that sounds complex but has no real foundation.

Internet users suggest that the term is a satirical commentary on how fans sometimes invent elaborate identity narratives for celebrities based on minimal context.

“Non-Demi” parodies demi-identities by implying the opposite

“Curious” nods to the idea of sexual or romantic exploration

“Semi-Binary” exaggerates discussions around partial gender identity

It’s essentially a meme — not an actual orientation or relationship category.

So, Are the Rumours True?

Not really. Ariana has openly described her affectionate behaviour as a grounding mechanism, especially during high-stress press tours. Both actors have also been transparent about their personal relationships:

• Ariana is dating her Wicked co-star Ethan Slater.
• Cynthia, who came out as queer and bisexual in 2022, is in a relationship with writer and producer Lena Waithe.

The viral phrase, therefore, is nothing more than internet humour spiralling into faux commentary. What audiences are witnessing during the promotional trail is simply a close friendship, plenty of emotional support, and Ariana’s naturally warm way of interacting with people she feels connected to.