As India readies itself for another round of vibrant festivals and upcoming weddings, jewellery is no longer just about heirlooms and heavy gold sets tucked away in lockers. The choice for 2025 is bold, conscious, and unmistakably personal. From minimalist mangalsutra in gold to pieces in diamonds or lab-grown diamonds, the festive spirit now wears a modern shine.
Jewellery has always been central to Indian celebrations, but today women are looking for more than just tradition. They want pieces that speak to their values and lifestyles, Pooja Sheth Madhavan, Founder and MD, Limelight Lab Grown Diamonds, tells Moneycontrol. Blending age-old traditions with contemporary flair isn’t exactly a new concept, every generation has added its own spin to festive fashion.
“What’s different today is the sheer variety available. From handcrafted jhumkas to laser-cut minimalist mangalsutras and even lab-grown diamond pieces that offer a modern alternative to traditional stones, the options are endless,” says Madhavan.
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Women no longer want to be weighed down by ornate jewellery that restricts movement or feels dated. “Instead, they’re choosing pieces that are chic, expressive, and practical, jewellery that celebrates tradition without compromising on style or comfort,” she says.
Jewellery trends for festive season
Madhavan shares the latest trends in jewellery this festive season:
Bold chokers: This festive season, chokers are grabbing the spotlight with intricate craftsmanship, layered textures, and dramatic silhouettes that hug the collarbone. Whether paired with a silk sari or a structured gown, these bold neckpieces are the statement-makers of 2025. “People want pieces that feel festive but also wearable beyond the season. Statement chokers fit the choice,” says Madhavan.
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Everyday elegance: Festive jewellery is no longer relegated to wedding lockers. Lightweight solitaires, stackable rings, and delicate chains are flying off shelves, and staying on wrists and fingers well beyond Diwali. This trend speaks to a growing desire for functionality without sacrificing elegance. Jewellery isn’t just for the party anymore; it’s for the office and breakfast dates too.
Eco-conscious sparkle: If there’s one shift impossible to ignore, it’s the rise of sustainable jewellery. Lab-grown diamonds and recycled gold are no longer niche choices. “Diamonds have been a girl’s best friend. But today this statement comes with a twist. Today women ask questions; about origin, ethics, impact.” Lab-grown diamonds offer the same quality and brilliance as mined stones, while also meeting growing consumer demand for ethical sourcing and more accessible pricing. “These diamonds offer transparency without compromising on luxury,” notes Madhavan.
Heritage meets now: Traditional doesn’t mean old-fashioned anymore. Designers are giving classic Indian pieces a cool twist, think jhumkas with clean lines or mangalsutras with barely-there chains. Fusion designs are bridging generational gaps. “It’s become easier to gift jewellery that appeals to both a modern bride and her grandmother,” adds Madhavan.
Jewellery with a personal story: Initials engraved on pendants. Zodiac signs tucked into ring settings. Customised pieces are on the rise, making festive jewellery more intimate than ever before. “Personalisation brings emotion to design,” she says.
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