Superstar Rajinikanth has completed a historic five decades in the entertainment industry. He has captivated worldwide fans with his stellar acting, thrilling stunts and hit movies.
The actor has made headlines over the years for various reasons, but this time he has made it to the masthead. Rajinikanth received a special tribute from a leading newspaper.
In a historic media moment, Hindustan Times and OTTplay changed the newspaper's famous front page into "Rajinikanth Times," a full-fledged tribute honouring the superstar's 50-year cinematic reign that was produced in collaboration with Amazon Prime Video.
The masthead and visual language were changed, and the familiar seriousness of the broadsheet was replaced with a bold homage to the man whose on-screen swagger has shaped pop culture for fifty years.
However, Fever FM also brought the tribute to life on radio, looping fans, listeners, and lifelong Thalaivar devotees into a unique, multi-platform cultural crescendo that combined nostalgia with contemporary storytelling. The HT Media network carried the homage across platforms.
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The initiative's central component is OTTplay, which uses an AI-powered discovery engine to provide over 30 OTT services in a single subscription. From timeless classics like Baasha, Muthu, and Thalapathi to modern blockbusters like Kabali, Kaala, Petta, Jailer, Vettaiyan, and Coolie, it serves as millions of fans' one-stop streaming gateway to Rajinikanth's vast universe.
OTTplay compiles all of Rajinikanth's eras in one location, creating a virtual shrine for fans of Thalaivar.
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