NewJeans awarded a plaque for being the Honorary Ambassadors of Korean Tourism

NewJeans has been chosen to appeal to the global 2030 generation, encouraging them to visit and experience the richness of Korean culture.

Popular South Korean girl group NewJeans continues to achieve significant milestones, solidifying their status as major influencers in the entertainment industry. In a recent accolade, they have been awarded a plaque by Korean Tourism, recognising their contribution as Honorary Ambassadors.

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The South Korean Ministry of Culture, Sports, and Tourism appointed NewJeans as the Honorary Ambassadors for Korean Tourism in 2024. This appointment is a testament to their rising fame and influence, particularly among the global youth. The group received a plaque in recognition of their efforts to promote Korean culture and tourism.

newjeans impact is real. so real the gov't of south korea named them as honorary ambassadors for their tourism. sorry to lisa from anchorage who still thinks that njs isn't popular. guess its time for you to visit seoul. pic.twitter.com/Pgyw7qtyol

— PoppyKPoppie (@PoppyKPoppie) July 11, 2024

NewJeans has been chosen to appeal to the global 2030 generation, encouraging them to visit and experience the richness of Korean culture. In the previous year, 35.6% of international visitors to Korea were under 30, with 84% traveling independently. A significant 32.1% of these visitors cited exposure to Korean Wave content as their primary reason for interest in visiting Korea.

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The campaign theme, "Koreans’ Korea," highlights authentic Korean experiences that go beyond typical online searches. Advertisements featuring NewJeans will showcase the members exploring traditional markets, dipping gimbap in tteokbokki sauce, savouring cup noodles after a hike, and enjoying chungmu gimbap by the seaside. These ads aim to provide a genuine glimpse into everyday Korean life and culture.

NewJeans, formed by ADOR, consists of five members: Minji, Hanni, Danielle, Haerin, and Hyein. The group debuted on July 22, 2022, with their single Attention, which quickly became a viral sensation. In January 2023, NewJeans released their first single album, OMG, achieving commercial success with singles like Ditto and OMG, the former becoming the longest-running number-one song on the Circle Digital Chart.

The group made a comeback on May 24, 2024, with a double single featuring four tracks: the title track How Sweet, the B-side Bubble Gum, and instrumental versions of both songs. The music videos for these songs have also been released, adding to their growing discography.

In addition to their success in South Korea, NewJeans made their Japanese debut this year with another double single release: Supernatural and the B-side Right Now, along with their music videos.