Mayur Jumani talks about his latest release rendition Aayi Aayi, working with Kailash Kher and more | Exclusive

In an exclusive conversation with Moneycontrol, Mayur speaks about his latest rendition of a Coke Studio song Aayi Aayi.

Mayur Jumani, an accomplished music producer, composer, and content creator from India, is a Berklee College of Music graduate. He is known for his distinctive and engaging audio content on social media.

With experience at leading music production houses in India, he has a portfolio that spans commercial tracks and Bollywood hits. Mayur's musical journey began at the age of five with the piano. He ventured into using Ableton and MIDI controllers in 2012, honing a unique finger drumming technique for live electronic performances, showcased on his social media platforms.

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In an exclusive conversation with Moneycontrol, Mayur speaks about his latest song Aayi Aayi.

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Was it surprising for you to see a song that was sung in your language being met with such a loving reception?

Yes, I mean Aayi Aayi is a musical masterpiece from Coke Studio Pakistan which was appreciated and loved by a lot of people. Was a bit nervous and excited to sing in Sindhi for the first time, but I was pleasantly surprised to see the audiences react so positively. It was really heartwarming to see the Sindhi community in India, and Sindhi creators come together and cheer for the song. Looking forward to doing more such content to promote regional music.

Is your culture’s representation important to you in your songs?

Yes, Absolutely the culture representation matters a lot to me as people don't really know a lot about Sindhi culture and how beautiful it is.

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What was it about Aayi Aayi that inspired you to put your own twist to it?

Aayi Aayi is such a powerful piece that I was immediately drawn to it. When I heard this track, it was such an emotional rollercoaster for me, to see my language and culture being represented in the mainstream. And to come across a song that was made so beautifully, its music, its lyrics and visually everything was so well done. I wanted to make my version of the track, and do as much justice to the original as I could.

You recently worked with Kailash Kher for a remix on Tauba Tauba, what was that like?

Kailash Kher sir is always such a delight to work with. He’s such a sport and is always up for everything. We wanted to put our own spin on the trend and the song, and I couldn’t think of anyone else but bring the OG Music genius himself for it. Tauba Tauba was such a fun Collaboration we had so much fun making the video!

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You have been playing the piano since you were 5, what do you think drew you to this particular instrument? Is piano still a really important part of your craft?

Music is everything to me. It’s not just a job or a hobby; it’s how I express myself, connect with people, and make sense of things. Piano has been with me for the longest time and most of my composition happens on a piano.

Did your background in engineering contribute in any way to the process of mixing and creating music?

Absolutely, my background in engineering has significantly contributed to my music production process. As an engineer, I developed a strong analytical and problem-solving mindset, which is crucial when dealing with complex music software and hardware. My time as a UX designer honed my attention to detail and understanding of user experiences, which translates into creating music that resonates with listeners. And engineering really teaches you the Jugaad way of lifestyle that is essential to any profession!