LE SSERAFIM faces backlash for alleged promotion of Japanese propaganda

There are also allegations that LE SSERAFIM is being used as a vehicle for Japan's cultural propaganda initiative, known as "Cool Japan", to promote Japan's cultural appeal and influence on a global scale.

LE SSERAFIM has found themselves embroiled in controversy after facing allegations of peddling Japanese propaganda. Their music video for 'Burn the Bridge' has come under renewed scrutiny following a netizen's re-analysis, alleging the presence of Japanese "propaganda" motifs.

The analysis highlighted the opening scene of the video, featuring a pool of blood on a white floor with Japanese narration, which some argue resembles the Japanese flag closely. The ending scene of the music video has sparked further discussion due to its depiction of Sakura submerged in water, with claims suggesting that the imagery resembles the shape of Dokdo Island, a territory disputed between Japan and South Korea. This observation has ignited debate among viewers, raising questions about the potential symbolism and significance of the visual portrayal.

The inclusion of the submerged Sakura scene has prompted speculation about its intended meaning, with some interpreting it as a deliberate reference to the contentious issue of territorial sovereignty over Dokdo Island.

There are also allegations within the context of LE SSERAFIM being potentially utilised as a vehicle for Japan's cultural propaganda initiative, known as "Cool Japan." This strategy aims to promote Japan's cultural appeal and influence on a global scale through the strategic application of soft power.

LE SSERAFIM

A separate set of allegations has emerged concerning LE SSERAFIM's Coachella performance, further fuelling controversy. Netizens have pointed out a segment during the performance where a Japanese narration, purportedly in Sakura's voice, played in the background. Concurrently, imagery resembling the rising sun flag, a symbol with historical and political significance in Japan, was allegedly displayed.

Some observers interpret these elements as indicative of a deliberate attempt to promote Japanese nationalism or assert territorial claims, particularly in the context of Japan's historical relations with neighboring countries.

Moreover, Source Music, the label representing LE SSERAFIM, previously announced its intention to take firm action against malicious online posts targeting the group. Despite this declaration, online users continue to scrutinise the group's past content, seemingly determined to find fault with HYBE, the parent company of Source Music.