HYBE faces backlash for simultaneous BTS' RM and NewJeans album releases amid ongoing feud with ADOR's Min Hee Jin

South Korean girl band NewJeans' comeback title 'How Sweet' and BTS member RM's 'Right Place, Wrong Person' are both scheduled to release on May 24. (Images via X)

HYBE, the entertainment powerhouse behind BTS and NewJeans, finds itself in the midst of controversy as fans express outrage over the scheduling of album releases. The decision to drop albums from both BTS, specifically RM, and NewJeans on the same day has sparked backlash, particularly in light of the ongoing feud between HYBE and ADOR, NewJeans' agency. This clash of releases has left fans divided and questioning the motives behind the simultaneous drop.

The conflict stems from the strained relationship between HYBE and ADOR, which has been marred by legal disputes and public spats involving Min Hee Jin and Bang Si Hyuk. Against this backdrop, the decision to schedule album releases on the same day is seen by many as a deliberate move to overshadow NewJeans' comeback with BTS' highly anticipated RM album.

Fans of both BTS and NewJeans have taken to social media to voice their frustration, with hashtags condemning HYBE's actions trending worldwide. Many feel that the simultaneous release unfairly pits the two groups against each other and detracts from the spotlight that NewJeans rightfully deserves for their comeback.

RM 'Right Place, Wrong Person' Promotion Schedule#RM #RightPlaceWrongPerson pic.twitter.com/ddjngIHPsP

— BIGHIT MUSIC (@BIGHIT_MUSIC) April 26, 2024

NewJeans 'How Sweet'

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2024.5.24. Release

Pre-Order
2024.4.26. 11AM KST#NewJeans #뉴진스#NewJeans_HowSweet #NewJeans_BubbleGum#NewJeans_is_Everywhere pic.twitter.com/mOw69qzNZ0

— NewJeans (@NewJeans_ADOR) April 26, 2024

The controversy has reignited discussions about the power dynamics within the K-pop industry and the influence of mega-labels like HYBE. Some argue that HYBE's dominance in the industry allows them to dictate release schedules and overshadow smaller agencies and groups like NewJeans.

On the other hand, supporters of HYBE defend the decision, citing strategic considerations and the desire to maximize exposure for both BTS and NewJeans. They argue that simultaneous releases create excitement and buzz within the fandoms and ultimately benefit both artists.

Amidst the uproar, both BTS and NewJeans have remained largely silent on the matter, leaving fans to speculate about their thoughts on the scheduling conflict. However, the backlash underscores the importance of transparency and communication between artists, labels, and fans in navigating sensitive issues like album releases.